Outreach
March 1, 2024
Outbound Strategies from 10+ Successful Founders
I've worked with more than 10+ successful start-up founders, and here's their successful strategy and apply it to win at your outbound: Research Your Prospects: Imagine you're about to meet someone new at a party. You'd want to know a bit about them first, right?
Outbound is also similar. Understand your prospect's background, interests, and current role. It'll help you personalize your approach and make a great first impression.
Personalized Ice-breakers: Think of it like writing an email to your friend. Ditch those generic templates. No one likes to be spammed by a generic outreach template. Write unique, personalized messages addressing each prospect's needs and interests. They'll appreciate the effort and feel more inclined to respond.
Maintain a Strong Personal Brand: Think of your LinkedIn profile as your digital persona. Regularly update it, post valuable content, and engage with your network. Showcasing your expertise and professionalism helps you stand out and builds trust before you reach out. A Personal brand can also help you generate inbound leads, which is the cherry on top.
Highlight Mutual Connections: Have you ever had a conversation that flowed easily because you had mutual friends? Mention shared connections or common interests to build rapport and make your message more relatable.
Provide Value Upfront: Picture meeting someone who immediately offers you helpful advice or a useful tip. Share relevant insights, articles, or solutions to immediately help your prospect. It shows that you're invested in their success.