Outreach
March 7, 2024
Cold Outreach Fails Without a Personal Touch
Cold outreach will not work if you are just doing the basics.
✔️Every time I receive messages from a bunch of SDRs, I don’t reply to any of them because all the messages are so long. So here is the central question: why should I read the people whom I don’t know? Long messages can be overwhelming and time-consuming to read don’t forget this guys,
✔️Try to keep your messages concise and to the point, focusing on the value you can offer to some value guys!
✔️I was with my friend who is the CEO of a startup. We checked the connection requests sent to him on LinkedIn and accepted only the ones without messages.
✔️I asked him why. He said that if someone messages me about the basic templates like this; I would happily connect or add you to my network. I’m sure he will try to sell me something.
✔️Here is a tip, guys: let them visit your LinkedIn profile to see who you are. However, if you send a connection request with a message, it will come off as direct salessy
✔️Building a strong brand on LinkedIn is key. When you have a solid presence, prospects are more likely to accept your connection requests, giving you a better chance to make your pitch.
Btw yes I’m using Apollo.io for lead gen :)